Making Sense of Privacy and Publicity

From Danah Boyd, the preliminary draft of her welcoming keynote address at the 2010 SXSW conference.

What keeps me up at night is trying to make sense of how social media transforms society and, more importantly, what it helps make visible about humanity. Technophobes love to talk about how technology is ruining everything and technophiles obsess over how everything is radically different. I like to wade through the extremes to see the subtle inflection points. Reality is always in the details.

My goal today is to invite you to step back and ask: what hath we wrought? We’ve all been involved in social media from at least one perspective. Some of you are creators, developers, designers; others of you are business folks, marketers, analysts. Some of you use social media in your jobs and some of you live it as part of your daily practice. We are all collectively creating culture through our engagement with social media. So what I’d like to do is offer some insights that allow you to think critically about our collective project so that we can all find ways to do better.

To give you something to munch on, I’ve decided to focus my talk on two interwoven concepts that keep coming up whenever we think about social media: privacy and publicity. I’m highlighting these issues because I think that they’re going to play a crucial role in the evolution of social media. I think that we’re going to have to work them out and I need your help in doing so.

For the full talk…