By Jeffrey R. Young, The Chronicle of Higher Education

Rosemary G. Feal, executive director of the Modern Language Association, recently experienced something of an identity crisis through her use of social media.
Crashed on the couch at home one night, she sat watching the premiere of the PBS documentary Freedom Riders and tweeting her reactions to the film’s footage of civil-rights activists in the 1960s. After posting more than a dozen updates, she realized she was using the Twitter account she had set up for work, @mlaconvention, referring to the MLA’s annual meeting, where she began using the microblogging service a few years ago. Although nothing she typed was inappropriate, her short messages had little to do with her role as leader of a professional association of language and literature professors and scholars counting 30,000 members.
“I realized after two hours of live-tweeting that that wasn’t MLA-convention tweeting, that was Rosemary Feal, and she better have her own account,” Ms. Feal told me recently. Just a few hours after the documentary ended, she created a second Twitter account, @rgfeal, which she now uses for purely personal observations. She still posts to @mlaconvention for association-related comments. Occasionally she posts a message to both accounts.
Many professors and higher-education leaders are struggling to strike a balance between their personal and professional lives when using online social media, a realm that encourages widespread sharing of thoughts and opinions. Often that means creating multiple accounts, one for each of the hats they wear. Some professors use Facebook with friends and family, reserving Twitter for professional observations, or vice versa. Professors now have what amount to “daily me” networks online, with many outlets.
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